A web-based mapping, analytics, and data visualization application with 100,000+ data variables, including: demographic data from the US Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's premium business file providing detailed information on over 23 million businesses. Additionally, users have access to the premium MRI-SimmonsLOCAL consumer behavior dataset, which includes data on over 8,000 brands, 450 categories, and the MOSAIC consumer lifestyle segmentation system. Data is available down to the census block group level, and custom trade areas.
- SimplyAnalytics Overview
- Answering Research Questions Using SimplyAnalytics
- SimplyAnalytics Quick Reference Guide
- Using SimplyAnalytics to Help your Small Business